Enhancing an Identity
SkipJack Press is a small speciality publishing company who’s business was expanding and required a professional identity and design system.

The equity in the previous skipjack sailboat illustration was maintained and contemporized. Creating a silhouette of the boat against an open book helped describe the nature of the business in a more direct manner.

A distinct and consistent branding format was applied to a refreshed, bold book design system. The result was increased shelf presence and sales.

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